Not sure, but perhaps it could be somewhat easier to take them seriously if you had actually clicked on the link instead of living in an alternate reality where it's about "planning to create their own phone".
For years they have studiously ignored the fact that the mobile phone is the place where many people engage with IT and have been faffing about in the desktop and server space.
Instead of leading they have always trailed behind. What they should have been doing was focusing on the software vision which they will most definitely screw up.
Focus on the software vision and wait for the deblobblable hardware to emerge or commission their own hardware from scratch.
I'm sorry but these guys have and will always be useless, much like the Wayland project.
How many years has that crew taken to create something fully capable of replacing X11?