"For a company to grow really big, it must (a) make something lots of people want, and (b) reach and serve all those people"
Very valuable insight.
However, (b) in its own right, can serve as a fast growth business model - where the delivery or "clearing" of value between those who demand and those who supply is the value proposition itself - because everyone wants delivery (making it, by default, a big market).
Most banks work on this principle, in an abstract sense. A business like FedEx or UPS is a more physical example of this.
Online takeout-ordering services are examples of this - the customer wants the food and the "online ordering website" startup does not produce food - but what it produces is "clearing" ie matching demand to supply.
This - as an idea, in my experience, always scales and grows fast as well while falling into the category (b) that pg mentions.
Very valuable insight.
However, (b) in its own right, can serve as a fast growth business model - where the delivery or "clearing" of value between those who demand and those who supply is the value proposition itself - because everyone wants delivery (making it, by default, a big market).
Most banks work on this principle, in an abstract sense. A business like FedEx or UPS is a more physical example of this.
Online takeout-ordering services are examples of this - the customer wants the food and the "online ordering website" startup does not produce food - but what it produces is "clearing" ie matching demand to supply.
This - as an idea, in my experience, always scales and grows fast as well while falling into the category (b) that pg mentions.