I remember the dotCom bubble. After the bubble burst, people got on with putting storefronts and other kinds of business on-line in a more sober fashion.
I predict the same thing will happen with the current AI tools: the bubble will burst, a bunch of folks will lose their shirts, and the world in general will come to a more realistic and sober understanding of what they are good for. We will figure out how to provide the useful parts without massive data centers and it will become natural. (I remember when things a graphics card can do trivially required a supercomputer with supporting staff.)
That said AI, Search and the like can be quite useful and helpful.