I really can't comprehend how aggressive ad blocking isn't the norm and at 90%+ at this point. Whenever someone just doesn't seem to care i'm concerned something is wrong with them. Youtube ad blocking was briefly not working for me recently and the volume of ads just while doing some chores which forced interrupting flow to go manually skip was astounding and enraging. It's like if I was at a quiet library and every 30 seconds someone randomly started screaming yet half the people have a reaction of "meh, doesn't bother me".
Most people don't use the internet at a whole - if you just stick to the 10 biggest apps/websites, the experience is acceptable without an adblocker.
As for YouTube, blocking their ads is basically a part-time job at this point. On the desktop it breaks once a month, on Android NewPipe stopped working recently, and soon you won't be even able to install third party clients.
I hear this often. My experience is totally different. I've installed ublock origin and I'm using Vivaldi as my blink engine wrapper. I've never seen a YouTube ad since years. I wonder why anyone has to fight for an ad free YouTube.
They often release new "features" in a A/B fashion to a small percentage of users. It's most obvious with UI changes, where a portion of users will get a disfigured version of the site for a month, but it's probably true for their ad-blocking endeavors as well.
Is cinema mode new? Or did they change it somehow? Last I checked all it did was resize the video to take up most of the width of the browser. That was a pretty happy medium between "video for ants" and "take over my entire monitor in full screen mode"
I don't even think YouTube is anywhere near the worst advert offender.
My local newspaper website is stuffed full of adverts. Between a large picture, article heading and advert, you often don't see a signle line of new content above the fold on a 1080p screen.
I do not regularly visit such sites. I do unblock websites that I return to often.
> I wonder why anyone has to fight for an ad free YouTube.
90% of my YouTube use is on my smart TV. There's not really a straightforward way to block ads there. Used to be many years ago that a PiHole or similar would work, but they clued onto that years ago.
If it's a Google TV, there's an app you can sideload called SmartTube, which doesn't play ads and has SponsorBlock built-in. I went from often using my laptop just to play videos without being interrupted constantly, to actually enjoying using the TV app.
There’s a very simply way to avoid ads on YouTube tv — pay some money.
I spend less in nominal terms, let alone inflation terms, for my tv entertainment now than I did 20 year ago, even with Disney, Netflix, bbc, Paramount and YouTube subscriptions.
I have a Chromecast with Google TV, and it allows sideloading of APKs. I installed SmartTube which is a YouTube client that incorporates Adblocking and also SponsorBlock.
It periodically has issues loading videos when Google change something, but the app gets updated every time within a day.
> While YouTube Premium provides an ad-free experience for most content, promotional ads can sometimes appear for specific partnerships or limited-time offers. These promotions are often targeted based on various factors, including your location, viewing history, and account settings.
Consider yourself lucky. Some of their A/B tests seem to be designed to psychologically torment you with videos "buffering" for 10-60 seconds before they start playing, navigation taking 15+ seconds.
If that happens to you, this thread [1] is sometimes updated with manual workarounds that sometimes work:
>to be designed to psychologically torment you with videos "buffering" for 10-60
I don't mean this as an attack on you. I find it perplexing that this could be such a difficult thing. If a video isn't worth waiting 10-60 seconds for, is the video even worth watching? Consider a comparison to reading a book or watching a DVD. With the DVD you must stand up, walk to the DVD, remove the plastic wrap, turn on the DVD player place the DVD in the tray, wait for the tray to close, load the DVD, wait for the main menu to load, and finally press play to watch your movie. (potentially after navigating through settings to configure audio / subtitles / etc)
The DVD experience could obvious be _better_ (and if you don't care about picture quality you might be shocked how much more convenient a VHS tape is) but this hardly strikes me as any sort of real problem.
Youtube might actually be doing you an accidental favor here; it is the extreme reduction of friction which degrades your impulse control, and is part of what keeps you on the platform too long. By imposing an small but perceptible cost, they might actually keep from your zoning out and watching and instead intentionally watching only the videos you care the most about.
> If a video isn't worth waiting 10-60 seconds for, is the video even worth watching?
I won't know that until the video starts playing. I'm not watching a 90 minute movie here and I don't know if the video I'm about to play is the one I want. Spending a minute setting up a 90 minute movie is very different than spending a minute waiting for a video to load that I'm likely going to spend <30 seconds on.
Maybe I'm learning how to use certain software and I'm trying to find a video that demonstrates how to use a specific feature. In that case I might be clicking through 10+ videos to find the niche thing I'm looking for. If I was just vegging out on Youtube this wouldn't bother me nearly as much.
And don't forget that the time penalty doesn't only apply to the initial load, it would pause and fake-buffer every time I jumped around the video.
No ads but it's far worse than just annoying — for me. I get annoyed when a video buffers for 10 seconds due to a technical hiccup. Being made to wait for up to a minute with pretend-technical issues and mocking messages like "Why am I seeing this?" that try to convince me that they're not doing this on purpose is insulting and enraging.
I would gladly pay for an independent alternative but I will never pay for Youtube Premium on principle [1]. If these workarounds stop working I'll just use third party clients all the time, I already use SmartTube on TV.
[1] If I give you my money, I want you to respect me as a customer. Google will continue tracking me, abuse my personal information, and almost certainly re-introduce ads at some point in the future in pursuit of infinite growth. It's never going to be enough, the only winning move (with them) is not to play.
It doesn't stop there, it would also fake-buffer when you jumped to a different point in the video, it would be stuck in a broken transitional UI state for 10-30 seconds any time you navigated to a different page. Clearly they want people to get pissed off enough that they turn off the ad blocker, it's been getting worse over time.
I use the same setup, on Windows Linux and Android. It will break when they decide to roll out their aggressive anti-adblock measures more widely, currently they seem to be A/B testing and turning it on and off at random.
I'm surprised they haven't gone for the "refuse to serve the video stream for 20 seconds or however long the ad would take" card yet, although it's probably a matter of time.
You were just lucky, because YouTube uses A/B testing and does not roll out anti-adblock-measures to everyone simultaneously. This gives UBO some time to react.
I use uBlock Origin, plus I've configured my Firefox to open YouTube always in a dedicated container, that logs me out of any Google-related stuff as I never upvote or comment anyway. Browsing YouTube anonymously might have helped.
I have stopped ads in everywhere for YouTube and they haven't broke: Mobile revanced so far good new pipe it broke but I only use it for downloading videos. On Firefox I use ublock and it has never failed me. Then on tv I'm using smartube
This isn't really true. Firefox + uBlock origin works fine on the desktop and on mobile. You don't need to use the official YT app. (It is true thought that NewPipe is often broken).
> On the desktop it breaks once a month, on Android NewPipe stopped working recently, and soon you won't be even able to install third party clients.
yeah, I often download things via yt-dlp to watch later and I'm encountering frequent failures that I assume are related to the whack-a-mole yt has been doing for the last two years or so.
NewPipe has been working for me as of late though, and I've not updated it in some time (although my use is infrequent)
I hate ads and avoid them, but haven’t had to install an ad blocker yet. I only really notice them when searching for recipes, and if I had to go through that multiple times a day I probably would get an ad blocker. I do pay for YouTube to avoid ads, and don’t watch much user generated content because it’s too ad-like imo.
I quit podcasts 3 years ago, because those ads made them become unlistenable just like terrestrial radio and I just can’t go back to that kind of listening experience. I started listening to audiobooks instead and don’t miss podcasts at all.
I think people are just hopelessly used to their lives being saturated with ads. On TV, on the Internet, on radio, on billboards, at restaurants, at the airport, at the gas station, in stores, out of stores, almost every surface that could have an ad on it either does now or will one day. This saturation has been so complete and normalized that people are blind to it.
It's a tragedy, when it comes to digital and specifically web literacy, but most people don't know they can.
I sat on calls with teachers at my previous job and they had no extensions installed. My own sister (a milennial) wasn't aware. Before that, I was at a place where devs could join UX interviews; it was even worse given the generational divide: older folks couldn't even tell when a link was obviously malicious.
We either install good browsers/extensions for our relatives, or let them be easy prey to the current state of affairs.
i took the route of only allowing myself the youtube search bar, everything else is not displayed. if i want to watch a video its because im seeking it out, i dont get fed anything.
hearing friends and family discuss youtube now, it sounds like they are being held prisoner. its snuck up on a lot of people, the slow push of shorts is what really made me realize youtube was becoming a major issue in my life, despite not seeing ads or anything.
> I really can't comprehend how aggressive ad blocking isn't the norm and at 90%+ at this point
Mr Krabs voice: money!
No but seriously, if the FBI is telling you to use an ad blocker, use a fucking ad blocker.
My workplace doesn't allow ad blockers for security. Except ads are a MUCH bigger security concern and everyone knows it.
I'm so sick and tired of everyone playing dumb and acting like it's fine. No, it's not fine. Its not okay that Google is serving you a phishing ad that drains your bank account. They should be held liable. Why is everyone acting like their balls have been chopped off?
Do something about it. Minimum is run an aggressive ad blocker. MINIMUM!
It can't survive as the norm. That would cause the economics of sites to collapse. We have to accept that the people clicking on the ads (and sometimes getting scammed) are funding the sites for the rest of us. Like gatcha games are F2P because of whales.
Then let them collapse. It isn't the end of the world. And then we can see what was formerly unable to grow because it was stuck under their canopy not receiving enough light.
The fact that you don't just pay for YouTube Premium makes me think something is wrong with you. A Premium view gives much more money to the creator but I guess "just let me pay" is only relevant when you can't.
Are ad hominems back in vogue? (that is partially snide and partially serious. I feel like I've also/unconsciously been doing more of them recently.)
Regardless, your argument surrounding the insult was well worn 20 years ago. And so was the first response; why would I pay into some nebulous system where I don't know how much is really going to whom?
One of the nicer things about the hellscape that is the modern internet is the low-friction ability to pay creators directly.
...oh, I know why! Because if I pay Google, then Sundar pinky swears not to mercilessly track and monetize everything I do on youtube. \s
GP was simply mirroring the language of its parent post:
> Whenever someone just doesn't seem to care i'm concerned something is wrong with them.
Which IMO is indeed way out of line.
Speaking for myself, no, nothings “wrong” with me. I watch YouTube enough that I consider it a valuable service. So do what you may think is insane: I pay for it. And it gives me no ads.
