From what I quickly gather, these are the things Google did that are against the EU anti-trust rules:
- Companies advertising through Google were not allowed to collaborate with other advertising companies under Google's contract.
- Google runs an ad exchange (AdX) where advertisers and advertising spaces can connect, and Google didn't share platform's data with other members, giving them an unfair market advantage.
- They also manipulated the way deals were made on the platform to their advantage.
To me it sounds just wrong anyway that Google runs this platform where companies compete with each other but also Google itself, so they'll always have more control.
I think it's a good idea having these anti trust rules, because otherwise you'll eventually get a a gigantic monopoly economy, and I just think that's not a good idea.
- Companies advertising through Google were not allowed to collaborate with other advertising companies under Google's contract. - Google runs an ad exchange (AdX) where advertisers and advertising spaces can connect, and Google didn't share platform's data with other members, giving them an unfair market advantage. - They also manipulated the way deals were made on the platform to their advantage.
To me it sounds just wrong anyway that Google runs this platform where companies compete with each other but also Google itself, so they'll always have more control.
I think it's a good idea having these anti trust rules, because otherwise you'll eventually get a a gigantic monopoly economy, and I just think that's not a good idea.