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Sure. And yet, last time I checked, we've had plenty of applications for maps.

I like this metaphor. Looking at a map, we may get a pretty good understanding of whether it's a place we'd like to spend time, say, on vacation.

We don't physically go to a place to scrutinize it.

And we don't limit ourselves to maps only. We check reviews, ask friends, and what have you. We do cheap validation before committing to a costly decision.

If we planned vacations the way we build software products, we'd just go there (because the map is not the territory), learn that the place sucks, and then we'd complain that finding good vacation spots is costly and time-consuming. Oh, and we'd mention that traveling is a bottleneck in finding good spots.





The best way to know if you would like a new restaurant or experience is to actually try it. We rely on reviews and maps and directories because trying it is too costly. If trying it wasn't costly, we would just try it instead of relying on proxies.

OK, let's assume you can get food for free (or close enough). Like if you were super rich, and the cost was absolutely marginal for you.

How many dinners a day can you have?

You would still rely on alternative proxies, like recommendations or reviews.




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