what if the designer - writer sought to draw my attention by making me hyperfocus on the text?
That is, musicians do it with dynamics, architects do it with compression and expansion, writers do it with words, but do designers do it with the most dynamic, infinitely extensible medium on the planet that combines all of our senses and perceptions at once?
Maybe that was the point here, even if it was unintentional, bordering on magic?
