I will say this - I've been an Apple fan for a long time, through some really dark times. And I have my issues with who Apple has become.
One of the nice things about the Apple Store though was not just realizing that no one else was going to sell their differently designed products better than they were and the need for well-organized, spacious, inviting stores that were a fun attraction on a visit to the mall -- they really improved their customer service process. It's nice to be able to schedule an appointment and talk to someone who walks you through options. I'm sure there is no 100% satisfaction, but I took my iPhone 13 Pro Max in for a battery replacement... and ultimately, they ended up giving me a new iPhone 13 Pro Max because the camera sensor didn't work after battery replacement. They were nice, apologetic, and communicated well throughout the whole process. I even ran into the customer service rep at a local pub and nearly bought him a beer because he was so helpful.
But with that said, I agree with this post - sometimes, there is simply satisfaction in doing things well, treating people with dignity and respect, even if it doesn't pad your bottom line. How do we get there? No idea. Perhaps by having these kinds of conversations?
One of the nice things about the Apple Store though was not just realizing that no one else was going to sell their differently designed products better than they were and the need for well-organized, spacious, inviting stores that were a fun attraction on a visit to the mall -- they really improved their customer service process. It's nice to be able to schedule an appointment and talk to someone who walks you through options. I'm sure there is no 100% satisfaction, but I took my iPhone 13 Pro Max in for a battery replacement... and ultimately, they ended up giving me a new iPhone 13 Pro Max because the camera sensor didn't work after battery replacement. They were nice, apologetic, and communicated well throughout the whole process. I even ran into the customer service rep at a local pub and nearly bought him a beer because he was so helpful.
But with that said, I agree with this post - sometimes, there is simply satisfaction in doing things well, treating people with dignity and respect, even if it doesn't pad your bottom line. How do we get there? No idea. Perhaps by having these kinds of conversations?