That was my first instinct, too. I've been looking at the name for about 5 minutes and I'm still not sure how it's spelled. Plus, if one of my co-workers turned around and asked me where he could sell something online, I'd probably say, "Oh you should go to kih-jih...kih-jih-jih-jih....craigslist"
Actually, of the two, I think Craigslist has the worse name. It's like if Yahoo! (originally "Jerry's Guide to the World Wide Web") had settled on jerrysguide.com.
