I remember many moons ago, like the Netscape era, when companies that paid for EV certs got special icons and a green address and all sorts of browser indications of trustworthiness.
I just tried my (large, international) bank website in the latest Safari, and I can't even figure out how to view the cert. There's an assumption that every site will have some cert, but no special treatment for EV certs at all.
In Chrome you can click on the icon next to the address and then on security, it will show the name of the company the cert is issued to. Quite hidden though.
But yeah, Safari is always something i have trouble finding the cert, they are really hiding it.
That’s true. It’s a bit of a self fulfilling prophesy: the browsers didn’t present a meaningful verification UI, then removed the UI because users didn’t find it meaningful.
Steak isn’t delicious because, after I pee on it, people dislike the taste.
The concept of matching an real world identity to a public key is very much intact outside the browser world.
Browsers did display EV certs in very significant ways in the 2010s with green address bars. Safari even hid the URL and only displayed the certificate owner name.