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Nadella changed the focus and direction of Microsoft. The company increased in value 10x. Maybe "anyone could have done that", in hindsight. Heck, if I went back in time with a detailed copy of Apple's history, I could have done what Jobs did.

But without that guide, I would have destroyed Apple. I'm just not that good.



All I am saying is we don't know that it was his decisions that caused the value increase and not something else, and we can't know because we can't do a controlled experiment in another otherwise identical universe to rule out other factors.


In order to increase the market cap of the company by 10x over 10 years, he would have had to have consistently made the best decision.

Being dumb luck seems highly unlikely.

If you can show me an incompetent CEO who presided over such success, I'd enjoy hearing about it.




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