On: In Defense of the Best

Yes but with drug cartels and tobacco companies society will be against you. Look at the long term trend for tobacco. Has usage gone up or down over time?

You'll always get short term success with it but it's not sustainable in the long term.

Nothing lasts forever, and as far as industries go, Tobacco has done very, very well.

what about caffeine (coffee, soft drinks, etc)?

What about them?