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> For instance, when you're calling an airline, it can automatically find your flight details from your email and display it during your phone call.

Is this really the best example usecase they can think of? How often does an individual call an airline? I'm sure in aggregate they get a lot of calls, but I don't think I've ever had to.

It just seems really weird that this is the top example of on-device AI. The other examples mentioned, like "finding the right photos to share with a friend", seem more relatable.





> How often does an individual call an airline?

It's a very simple example that people can see the value for right away. It also acts as a good placeholder for hotel, car rental agency, restaurant, etc. Any place you'd have a ticket/reservation for that you might need to call.


Like parent, I did not "see the value" "right away", but on the contrary, I am more confused about what the phone brings.

It is odd that they considered that a common usecase.

Perhaps they really wanted to show a good looking widget and I suppose flight info was the best candidate.

I have had some calls with family or friends about an upcoming flight where this could've saved a few seconds.

Would I want to save a few seconds in exchange for their processing of my whole conversation even if offline? That's another story.


To me it's a solution looking for a problem. Just revisit Microsoft's marketing material for their Copilot products. Bizarre use cases one after another.



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