On: Digg.com is back

[Havoc]

Will be interesting to see if they manage to pull off a reboot of what is functionally a semi-tarnished brand.

[nailer → Havoc]

The struggle isn't people remembering Digg badly, it's people not remembering Digg at all.

[Havoc → nailer]

In which case why not go for branding that doesn't have baggage?

[nailer → Havoc]

It has baggage but also some value. Oldheads like me remember Digg positively, and it was certainly more upbeat (cool tech! movies! science!) that the current Reddit front page (6 angry articles about US politics and a school fight).