If doing what you love has a market, yes, the money will follow. If doing what you love does not have a market, it doesn't matter how much you love it. For example, there is a market for hybrid cars. There is not a market for flying cars, even though the relevant technology - fold-up wings and so on - is available. So if you love making hybrids, great, the money will indeed follow. If you love making flying cars, sorry, no market there. So the trick I guess is to find something you love, that also has a market. Not the easiest thing in the world to figure out.