> If your product is good, word will spread via word-of-mouth.
Not necessarily. First, you somehow need to reach the initial batch of customers - whether by free samples or talking to power users, you're already engaging in marketing. Then, even when they like your product, they have no obligation to do the advertising for you, for free.
And it's possible the company folds before the product reaches the critical mass to rely just on word-of-mouth.
Not necessarily. First, you somehow need to reach the initial batch of customers - whether by free samples or talking to power users, you're already engaging in marketing. Then, even when they like your product, they have no obligation to do the advertising for you, for free.
And it's possible the company folds before the product reaches the critical mass to rely just on word-of-mouth.