They wouldn't, they work for someone else and are isolated from the revenue making part of the operation. And the largest anti marketing screamers are often high paid devs part of VC funded companies that don't actually make any money (this is a VC forum, after all). Outside of the valley bubble, for those of us running profitable business, we have to find sustainable channels that work and get the word out. That said, there's a reasonable middle ground between being sleazy and scammy and actually offering value.
