At the end of the day, until at least one of the big providers gives us balance sheet numbers, we don't know where they stand. My current bet is that they're losing money whichever way you dice it.
The hope being as usual that costs go down and the market share gained makes up for it. At which point I wouldn't be shocked by pro licenses running into the several hundred bucks per month.
Many current AI uses are low value things or one time things (for example CV generation, which is killing online hiring).