Unfortunately, getting "decent bread" is not as easy as it has been years ago even in countries having the best bread and largest variety in the world such as Germany, Switzerland, Austria, ... Many small bakeries started adding artificial ingredients to extend shelf life, shorten production time or replace expensive ingredients.
Pretty much anything you get in mainland Europe is still tons better than the vague bread-shaped organic matter they sell at supermarkets in Ireland or the UK. Seems to be an Anglo thing because my experience in New Zealand was similar (can't speak to the US though).
That doesn't mean you can't find decent bread even at supermarkets, but it's not the default and quite a lot more expensive. The main exception in Ireland is Lidl, which sells decent bread for a decent price.
Sorry but this is UPF bread and their rolls are sometimes made in China.
> sell at supermarkets in Ireland or the UK
At least in London there are many shops now that sell bread that at least looks like bread (Ole & Steen, Gail's, ...). I can't remember any ingredient lists, so likely UPF as well...
Lidl has a bakery that sells fairly decent sourdough and some other breads. Definitely not made in China. Obviously I didn't mean that every single product at Lidl is good.
> Lidl has a bakery that sells fairly decent sourdough
All Lidls that I know only have an oven and bake delivered dough pieces (produced all over Europa, China, ...) full of artificial enzymes, glucose syrup, ... Might look like mediocre sourdough bread but is closer to a sponge.
That would include baking your own bread which is not common in the US afaik.