I can't say for others, but this is what I do since Google integrated AI to the search results. For 80% of the time, I'd just type a question and read the AI summary and stop going further. For the other 20% or so when I believe deep diving is important, I'd scroll through results in the first page and click on a few of them to find out the "facts" myself.
The latter is what I used to do before AI summary was a thing, so I would logically assume that it should reduce the clicks to individual sites?
More like you can find the Google ai summary and then the first and only page of results are SEO optimized ai summaries by content mills. Original content is long lost and taken offline due to lack of revenue
The latter is what I used to do before AI summary was a thing, so I would logically assume that it should reduce the clicks to individual sites?