F9 produces such a consistently and ridiculously good, cool, fun, and educational *social media content*; that it is installed permanently as a cognitive dissonance in the back of my mind.
Agree. I'm not into motorcycles and never plan to own one, but I still follow their videos because of the mix between intriguing and entertainment. Kind of why I used to watch top gear back when I was in school even though I didn't own a car.