> Your customers will pay more for things that are hard to do. Ask ASML.
What a silly example. ASML is valuable because it does something no one else does. It's not because it's hard, it's because they have the know-how and infrastructure to do it whereas others don't.
Juggling is hard. Do you know any millionaire jugglers?
No one else does it, because it is hard I thought? Hard to get all the steps and processes aligned to produce what they do. It is so hard, that there is no rich guy that wants to throw money in the hat and do it himself.
