On: Fine dining restaurants researching guests to make their dinner unforgettable

[metaphor]

To be fair, there's a common pejorative for individuals who "value" unsolicited ad hoc profiling with the objective intent of stroking egos.

Hint: It starts with an N and rhymes with arsonist.

[defrost → metaphor]

From the business PoV concierge's et al. are hired to stroke and tickle clients in all the ways that express repeat business and money.

It's a strategy chosen over others and in many cases it works, in others, not so much.

[BobaFloutist → metaphor]

That's a slant rhyme at best.

[333c → metaphor]

Does narcissist rhyme with arsonist? ("Narsonist")