The way around that probpem is to implement whatever he's suggesting (I haven't read it yet.. tired..) per community, where you do have a reputation and identity.
> The Internet gives little people the power, confidence, and anonymity they need to abuse anyone they want without any fear of retribution.
So obviously the solution to anyone hurting your fragile ego is to make it easier to lash out at them. Or if you disagree with them on any subject, make them pay.
The technical details are on the "design" page. I disagree with most of what he has to say, but it will be interesting to see what comes of this.