You're seeing what you see all over the web: (badly imho) organized attempted to control public opinion. It's no different than the "50 cent army"[0] commentators and just as obvious to anyone paying attention. These are standard talking points regurgitated ad nauseam anytime certain topics come up. It was always inevitable that social media would devolve into this, but still sad to see it happen in so many places.
0. https://en.wikipedia.org/wiki/50_Cent_Party