Hmm, not sure what you mean.
do you mean the front page is not clear enough?
It pretty much says:= "there's this competition, I'm suggesting we turn the competition around and put it to a good cause, come in and support me and/OR put up your own ideas and thoughts".
It pretty much says:= "there's this competition, I'm suggesting we turn the competition around and put it to a good cause, come in and support me and/OR put up your own ideas and thoughts".