>This misunderstanding stemmed from consumers focusing on the numbers "3" and "4," leading them to conclude that one-third (1/3) was smaller than one-fourth (1/4), even though the opposite is true
I wonder if there's a correlation between those consumers and Trump voters?
> More than half the people in the focus groups questioned the price of the third-pounder. They wanted to know why they should have to pay the same price for a third of a pound as they did for a quarter pound at McDonald's. They said A&W was overcharging them.