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YouTube announced in March that they have 125 million premium subscribers.

I think they are carefully riding the balance between being free for the masses with ads while milking those who have the funds to get rid of ads.

I reckon they will continue to increase their subscriber base where other streaming services are plateuing.

Certainly, YouTube Premium has been worth it for me. A big quality of life improver.

https://blog.youtube/inside-youtube/20-years-125-million-sub...



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