I have never liked DuckDuckGo after seeing their advertisement tactics, especially the "educational" http://donttrack.us/ minisite. Apparently your anonymous HTTP referer info (from Google Analytics?) will be sold to insurance companies / appear in a background check? It is blatant fear mongering and really made me angry.
It all goes into the huge (secret by law) national insurance database, which is accessible by all insurers. All information gained by an insurance company about an individual is put in there, and insurers are prohibited from discussing it.