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> The reader gets involved in the making of the book, the writer gets a way to talk with their best customers, everyone wins.

Not disparaging this specific author or publisher, but this was once accomplished by having advance reviewers offer their criticisms without any money changing hands.

> A savvy author trumps a crappy publisher any time.

Yes, but not the reverse. :)




Having an advanced review by a reviewer is not the same as feedback from actual customers.




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