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> Sunglasses, unfortunately, are in a stranglehold market.

Most of the sunglass brands that people know, and the stores they buy them from, are owned by a single company:

http://online.wsj.com/article/SB1000142405274870451890457536...



This sort of extreme economic consolidation hiding behind an apparently wide range of retailers and/or brands is very common. You could make the same observation, say, of laptops (Foxconn), consumer goods (Proctor & Gamble), or ag products (Monsanto, ConAgra).




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