I would say advertising on previous apps, creating a facebook page and supporting users, strategic naming/branding, are all part of marketing, but still a good story. Maybe you meant to say outsourced paid marketing?
Yeah, I suppose the story should have said "no PR or advertising". We definitely got some serious success using these techniques, but we didn't pay for ads, or do any traditional marketing.
On a related note - I wish there was an ad network that would let you target by operating system (as analytics do). Then makers of native apps for Mac, Windows, etc. could actually purchase advertising! Anything like that exist?
I am sorry but you already had a fan base. So you already had 1000s of users. And you told them before launching this app is coming. How is this not marketing?
This is why I don't like to read and believe things on internet. You leveraged your prior advertising. And the rest of the things you mentioned was basically, build a great product. Everyone here knows that. But we have also heard so many times no product sells itself irrespective of how great.So I don't know what was the point of mentioning all those features etc
You also used SEO tactics to get people find your app. That is also classic internet marketing
If you guys have any questions, ask me on here. I will try to answer.
Although we got very far without any PR or marketing, we'd be happy to talk to someone who has connections to tech blogs or can help us with that in general. Until now, we've been pretty much getting everything done on our own steam.
I'd be interested to see some more detail. For example, how useful was the Facebook page compared to e-mail support? Can you show us a graph of user growth? What are some other things you tried that ended up not working so well?
