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Because of a mix of comparative advantage and opportunity cost. Google as an entity absolutely dwarfs those other companies, and competes at that scale. Airbnb’s annual revenues are lower than Googles annual r&d spend. Google’s “wins” need to move the needle on a $2tn valuation, and an Airbnb size win doesn’t do that.



This is also the case in the past with companies like Xerox and why didn't they do X with Y that came out of PARC.

There's only so much product bandwidth a company can take on that makes sense, look at the graveyard of Google products.




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