I think the way it works is that really good insulation makes the temperature more uniform. With poor insulation, it may be 65 at the thermostat, but only 60 near an exterior wall.
Does this almost weightless material really 'negate' acoustical energy transfer, as mentioned in this link? Considering the current cost and engineering effort required to build an upper floor recording studio with decent drummer insulation....... Sounds like startup material to me.
Wow. Really good insulation can make 65 feel like 70.