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How Swagsy Raised Its First $100K (swagsy.com)
3 points by mirz on Aug 17, 2012 | hide | past | favorite | 7 comments


Would love to hear any feedback you guys have on our story. Thanks!


Great article! I loved the transparency. Will you be writing a follow-up post describing your launch process?


Definitely. We have benefited a lot from what others have made public and will do the same.

I've also been working on a post that breaks down some of the performance metrics we saw from our celebrity social media tests.


Did you guys bootstrap Swagsy?

Russ


Yes, we worked on it for about a year bootstrapping. We ended up putting in about $50k between the three cofounders somewhere during that period of time.


We are doing the same at GiveBrand.com Did you guys hire PR or thinking about it? Hit me up if you want to chat.


:(




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