What's a good master-level textbook about marketing? | Hacker News

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		TheOtherHobbes 4 months ago \| parent \| context \| favorite \| on: Business books are entertainment, not strategic to... What's a good master-level textbook about marketing?

bdelmas 4 months ago [–]

You probably saw them: Marketing Management and Marketing Principles by Philip Kotler. They are a good starting point.

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