A whole lot of emotive verbiage burying two salient facts:
1. The "buy" button was hidden. People who wanted to pay couldn't find it. People didn't even know there was anything to pay for.
2. The app has been out a week. Users haven't had time to play thru the free content and develop any desire for [unknown (see #1)] paid content.
Made near all users sound like Scroogeish tightwads. Unfair.