I don't think mobile is the right comparison. Those ecosystems are explicitly operating on the assumption that they will profit through the software ecosystem (app store revenue).
Synology seems to have gone entirely the other direction here. Most of their software is given away for free, but the hardware is being monetized.
Additionally - the hardware has different operating constraints. I think the big deal for Synology is that they probably assumed that storage need growth would equate to sales growth.
EX - Synology may have assumed that if I need to store 1TB in 2010, and 5TB in 2015, that would equate to me buying additional NAS hardware.
But often, HDD size increases mean that I can keep the same number of bays and just bump drive size.
Which... is great for me as a user, but bad for Synology (this almost single handedly explains this move, as an aside - I just think it's a bad play).
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I'd rather they just charged for the software products they're blowing all their money on, or directly tie upgrades to the software products to upgrading hardware.
Synology seems to have gone entirely the other direction here. Most of their software is given away for free, but the hardware is being monetized.
Additionally - the hardware has different operating constraints. I think the big deal for Synology is that they probably assumed that storage need growth would equate to sales growth.
EX - Synology may have assumed that if I need to store 1TB in 2010, and 5TB in 2015, that would equate to me buying additional NAS hardware.
But often, HDD size increases mean that I can keep the same number of bays and just bump drive size.
Which... is great for me as a user, but bad for Synology (this almost single handedly explains this move, as an aside - I just think it's a bad play).
---
I'd rather they just charged for the software products they're blowing all their money on, or directly tie upgrades to the software products to upgrading hardware.