Yeah, I hear ya on that photo. If it is any consolation that photo was taken before we started our perfect fit program! And that model was not fitted with our home try-program. Needs to be replaced, agree!
Jon, you guys solved a problem of mine, so I can relate. My trouble with ill-fitting shirts is what led me to prototype swagger: http://brownieinmotion.ca/swagger/api/beta/ an apparel recommendation engine that filtered by fit, size, budget, etc but only for brands in your neighbourhood.