The article has a misleading title. Nowhere in the document does it state that they should or they will copy iPhone. It is just comparing their usability with Apple's. Quite the opposite, there is a page where they are stating they should differentiate and not look like iPhone's homescreen.
If you read the report and not just the article headline, you'll see that Samsung's report wasn't "hey guys, we should make our phone exactly like the iPhone" but, rather, "hey guys, here's things the iPhone does better than us - we should fix that, while making sure we differentiate our product"
What makes you think I didn't read the report? In almost every page a direction for improvement is given to bring the S1 in line with the iPhone experience.
This isn't a 200 page report looking to make general improvements. It's a report looking to make improvements comparative and in line with the iPhone. Why else would they have a side by side comparison espousing the superior Apple UI/UX.
FYI for any phone fanboy's frothing at the mouth; I own neither an iPhone or a Samusung phone. I think both companies are guilty of some pretty piss poor business practices. The whole iPhone vs Android thing is reminiscent of the Sega vs Nintendo nonsense of the 90's.
What were you expecting? This document shows room for improvement. It's not a full-on comparison of every aspect.
Engineers don't care about congratulating themselves on the areas where their product is better than the competition. They want to know where the competition is doing better than them. This is the purpose of this document.
