Too bad "America" got sick of feckless bureaucrats and was goaded into believing that corporate authoritarians would somehow constitute reform. The bureaucrats would have been guilted into passing a law, or at least cast enough of a regulatory shadow, to constrain the worst abuses of such data. Whereas now this is pretty much guaranteed to be open season in the name of "freedom". To the "nothing to hide" crowd: "Slowly, then all at once".
I don't, I hate this outcome. I wish I were wrong. My entire point of arguing is generally to try to get other people to see what's coming down the line so they can also avoid it.