Speaking of boring, Godin posts are starting to become it. Beautifully devoid of information and full of feel-good goo that people eat up. The information transfer in his blog is close to zero, even if the occasional post encourages conversation.
Seeing the blog as anything other then self-promotion would be a mistake. It is clear why he chooses quantity over quality; he doesn't want to disappear into obscurity just yet, so he makes a daily post to fan the flame.
The fundamental problem with many of these blogs is there's only so much information one person has stored up in their life. After that, there's only so much we can say.
This is likely why Steve Yegge still has interesting things to say - he's not saying them every day.
That is why I tend not to write about things in my life that have happened in the past, but rather discuss things I learn, as I learn them. Then, sometimes years later, people with similar problems find my posts through Google and thank me (and sometimes I search my own blog for solutions to problems I remember writing about).
If I find myself with nothing to write on my blog, then I take that as an indication that I'm not learning enough!
Completely agree, Godin is one of those authors where the quote from Billy Madison seems to often apply:
" Mr. Madison, what you've just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul. "
However, for all of his non-value he manages to maintain visibility via the simple effort of waving his arms continuously. This is the bottom-line definition of Marketing. It's a good lesson for people trying to draw attention to their efforts or companies on the Internet... The majority of the public values quantity over quality.
Produce enough quantity and you will strike a chord with a small group of people. Position yourself as a celebrity, and your followers will help to elevate your status. The cycle feeds on itself.
Someone could make a lot of money by translating The 48 Laws of Power directly to a How to be Famous on the Internet book.
I don't mind Godin, but the problem I have with his blog is posts like this one are valuable mostly because of the conversation the inspire. It's hard to have that conversation if you have comments disabled on your blog.
Seeing the blog as anything other then self-promotion would be a mistake. It is clear why he chooses quantity over quality; he doesn't want to disappear into obscurity just yet, so he makes a daily post to fan the flame.