They missed the fact that people would be more reluctant to click and read an article since it has an immediate cost. People are more careful when money is involved, even if it's a penny. With a subscription, we make a decision and then it's on autopilot. Micropayment requires constant decisions which it's a cognitive load that will evently lead people to read less articles.
Micropayments is a bad business model for any business.
Micropayments is a bad business model for any business.