It took me a good 30 minutes to complete the process and a few refreshes later I got the deletion email. Make sure you revoke the consent for storing your samples if you haven't already _before_ this process just in case.
None, but it's better than nothing. There are probably some legal consequences to ignoring these requests, especially in California, but given the current legal climate these days it's a shrug emoji.
There's probably a business case to be written here about total addressable market. The world is a big place, but after all the people willing to pay $50-$100 for some novelty info buy their dossiers, where does new revenue come from to keep the lights on?
New people turning 18. It's no different than the FL studio model, which has worked admirably well for much longer than this has been a company. The population isn't static.
one would hope that they could find a way to be sustainable with a payment of $100 per record or whatever it was. (i don't have a good sense of what their costs per commercial sequence are.)
but the difference between food and 23andme, beyond the obvious necessity v curiosity, is that 23andme is a 1 time purchase. once someone has seen their results, they've extracted all the value and have no reason to buy anything else.
I remember when they just started. Junped on the bandwagon right away. I assumed that so much data would yield some practical results almost immediately. It’s been what, 10 plus years? I’m kinda sad about this.
I saw one of the mainstream news writeups about this say that the IPO made her a billionaire, which made me raise an eyebrow considering she's the mother of Sergey's kids.
https://oag.ca.gov/news/press-releases/attorney-general-bont...
It took me a good 30 minutes to complete the process and a few refreshes later I got the deletion email. Make sure you revoke the consent for storing your samples if you haven't already _before_ this process just in case.
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