Avoid it totally. Social media has some of the lowest effectiveness by far, and they punish traffic going outwards. They're ad platforms, not organic.
Most of the people you see on social media probably are using another channel that's more effective. You see the one guy go viral when they've already built a following via media, email, forums, streamers, past games and so on.
The exception that seems to work is if you have a community or link to media coverage.
Most of the people you see on social media probably are using another channel that's more effective. You see the one guy go viral when they've already built a following via media, email, forums, streamers, past games and so on.
The exception that seems to work is if you have a community or link to media coverage.