Yeah, but is there a way for consumers to compare the compute performance of any given TV?
If OEMs differentiated their TVs based on compute performance, consumers might be able to make an informed choice. (See smartphones: consumers expect a Galaxy Sxx to have faster compute than a Galaxy Axx.)
If not, consumers just see TVs with similar specs at different prices, so of course they’re going to pick the cheaper one.
It's really hard to get these things across to consumers.
This is why we ended up with phrases like "Full HD".
The average consumer doesn't know what these numbers mean, people who read hackernews aren't the 99%. Phones have helped a little bit with widening the idea of newer = better, but ask the average person how many cores their phone is or how much RAM it has? They don't know.
Also, it's hard to benchmark TV performance as a selling point. Perhaps sites like rtings need to have UX benchmarks as well? They could measure channel change times, app load times, etc. That might create some pressure to compete.
If OEMs differentiated their TVs based on compute performance, consumers might be able to make an informed choice. (See smartphones: consumers expect a Galaxy Sxx to have faster compute than a Galaxy Axx.)
If not, consumers just see TVs with similar specs at different prices, so of course they’re going to pick the cheaper one.