I like to think there’s a little more conviction and adaptability there as you try to find market fit, both in terms of messaging and the solution itself.
If your point is that no business is a sure thing, then well, you got me. It’s true. My point was that “wait and see” isn’t a business model when you don’t have traction.
Isn't this, quite literally, "business as usual" for the vast majority of entrepreneurs?