That was my thinking, but I think what he is saying is that power plants won't generate enough electricity to make building an in-situ ammonia plant economical. You need to network power plants together to operate a centralized ammonia plant 24/7, and the network to move this energy (whether in the form of hydrogen or electricity) doesn't currently exist.
The land area of an all-in-one plant is maybe the biggest unknown for me with respect to just getting ownership and permits and such. But it's fun to imagine just picking a giant plot somewhere in the desert and plopping down 20 GW of solar panels, enough hydrogen storage to keep the less energy intensive steps operating throughout the night, and presumably batteries for whatever still requires electric power while panels are offline. Water and air in, sweet sweet ammonia out. :-)
Cloudy weather would be an interesting problem I guess.
