On: When Corporate Branding Goes Wrong

[DeathArrow]

The mission of a company is to deliver value for customers and shareholders, not to chase fads.

[endofreach → DeathArrow]

> The mission of a company is to deliver value for customers and shareholders, not to chase fads.

So you think the stock price resembles the delivered value? Or may it be rather the p e r c e i v e d value? And then, how would a company change perception of it's value to make customers and shareholders happy?

[yccs27 → DeathArrow]

When done right, "chasing fads" can be a means towards delivering value to shareholders.