> Stepping to twice the price of the low-cost beans is my definition of premium. Like going from a 30k Fiat to a 60k Alfa Romeo.
Your definition of premium isn’t based in reality, though. It’s more equivalent to going from a $5000 motorcycle to a $10000 used car, to continue straining the car analogy.
If the $86/bag coffee is the equivalent of a Ferrari, then scaling down by the same amount would be your $60k car. Which would be like paying $14/bag (for 12 oz of coffee).
Stepping to twice the price of the low-cost beans is my definition of premium. Like going from a 30k Fiat to a 60k Alfa Romeo.